The Los Angeles Tourism and Convention Board chose Shepard Fairey to design the official new logo for the city. The collaboration between the artist’s studio and the city’s tourism sector highlights the important relationship between public art and the community. The new logo symbolizes the City of Angel’s diverse and vibrant spirit that is home to 4 million people. Inspired by the pulsating energy that makes up LA and combined with the city’s rich history and heritage, the final design features acid washed typography accentuated with bright color gradients. The overall mood is cheerful, beachy, and perfectly captures Shepard Fairey’s urban aesthetics and contemporary voice.

Image: courtesy Los Angeles Tourism