Shepard Fairey And Pacifico Unite To Raise Environmental Awareness
September 1, 2021
Over the Influence
Pacifico Preserves recently collaborated with Shepard Fairey’s clothing brand OBEY to design eco-friendly merchandise to raise environmental awareness. Aptly called “Respect Our Ocean” the collection combines the artist’s signature creative flair with the beer company’s activism to protect oceans and beaches in relation to outdoor activities. The project was inspired by a street mural in Venice Beach, LA that Studio Number One created, a creative agency founded by Shepard Fairey and Amanda Fairey. “Respect Our Ocean” incorporate elements from the mural into the design aesthetics of the t-shirts, tote bags, and art prints that will be sold to support the Surfrider Foundation.
All the products will be available on 30 August through 1 November 2021 on Surfrider Foundation’s online shop. Click here for more information.